Video for business: how to order an advertising video
Short videos are the most visible format on social networks. Which video your business needs, how to prepare for the shoot and how to get a result that works.
People watch videos more than they read text. A short clip on Instagram or Telegram can tell your company's story in 30 seconds better than a page of text.
Which videos a business needs
- an advertising video — a short clip for targeted ads;
- Reels and short videos — regular content for social networks;
- a company video — for the website and partner presentations;
- a product or service overview — shows how it works;
- customer testimonials — real stories build trust;
- training videos — for customers and staff.
How to prepare a brief
Answer these before meeting the studio:
- Goal — sales, awareness, hiring, training?
- Where it will be shown — Instagram, Telegram, YouTube, website, TV? This decides the format (vertical or horizontal) and length.
- Who the viewer is and the language — Russian, Tajik, both with subtitles?
- The key message — what should the viewer remember and do?
- Examples of videos you like.
Production stages
- Script — text and storyboard, agreed before filming.
- Preparation — location, actors or staff, props.
- Filming.
- Editing — cutting, music, graphics, subtitles.
- Revisions — usually 1–2 rounds.
The most expensive mistake is changing the idea after filming, so agree the script carefully.
What to put in the contract
- the number of videos, their length and formats;
- how many revision rounds are included;
- music rights — it must be licensed, or social networks will block the video;
- rights to the video pass to your company; source files by agreement;
- delivery dates.
Tip
Shoot several versions at once: a long one for the website and short vertical ones for social networks. One shoot then gives you a month of content. How to promote video — in “SMM for business in Tajikistan”.
Who can help
The “Photo and video production” section of GHOST.TJ lists verified studios and camera operators with portfolios. They set their own prices and timelines.