Website technical brief template

Fill in 12 points in 15 minutes: contractors will send accurate proposals and you won't face extra charges along the way. Print the template, save it as PDF, or copy the text and paste it into your request.

1. Company and contact

   Name, what you do, who will be the contact and how to reach them.

2. Website goal

   What it is for: getting requests, selling, telling about the company. One main goal is best.

3. Who the website is for

   Who your customers are: age, occupation, where they look for you.

4. Pages and sections

   Home, services, about, contacts… List everything needed at launch.

5. Features

   Request form, catalog, calculator, user account, online payment. Mark what is a must for launch.

6. Languages

   Russian, Tajik, English: which languages the website needs.

7. Design

   Whether you have a logo and brand colors. Give 2–3 examples of websites you like and one you don't.

8. Content

   Who prepares texts, photos and videos. Whether you need a copywriter and a photo shoot.

9. Integrations

   CRM, 1C, Telegram, payment systems, email: what the website must work with.

10. Timeline

    When you need the launch and what can be finished later.

11. Budget

    The range you are ready to consider. An honest budget helps you get a suitable proposal.

12. After launch

    Support, staff training, hosting and domain, warranty period.

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